— profile: mary beth sanders —
“...the retina is made from brain cells; the brain begins at the back of the eye. Seeing turns into thinking right there.” — Edward Tufte
The classic product of a liberal arts education (Knox College, home of the fifth Lincoln-Douglas debate and a great place to do nothing but learn), I have always pursued my passionate interests in reading — everything from James Joyce to cereal boxes — and image making: drawing classes at The Art Institute of Chicago, photography at UCLA, and Chinese calligraphy practice at Joseph Fine Art School in San Francisco. All of these activities reflect my natural affinity for turning “seeing into thinking.”
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Established in 2003, Metography allows me to pursue visual methods of communication in the business arena. I create logos and brochures that clearly convey each client’s business and purpose; I develop maps, websites, and documents that communicate complex information in easily digestible formats; and I read every word that passes before me — generally more interesting content than the average cereal box.
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Early creative management positions in prominent direct marketing agencies in Los Angeles provided the foundation for a career as an independent designer. Working with other design and marketing firms, I developed a reputation for finding effective design solutions for a variety of communications projects.
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I moved my successful graphic design business to San Francisco in 1993. As Chicken Scratch, I satisfied a broad array of clients with innovative designs. In 1999, long-time client, JWD Group, invited me to form a graphics department in support of its architecture and engineering groups. At JWD, I discovered yet another area of passionate interest: the architecture, planning, and transportation industry.
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While I happily work with a variety of companies, my special areas of expertise lie with architecture, engineering, and planning; financial services; marketing and public relations; and creative professionals. Please feel free to contact me to discuss the particulars of your project.
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